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Talk of The Town – The First All-Vegan Sneakers From Gucci



It is indeed heartening when reputed brands take a step towards sustainability. Earlier this month, we witnessed Canada Goose pledging to go fur-free for their range of winter apparel, and now, it’s Gucci. This famous fashion brand has come up with vegan sneakers – the first of its kind in the world, and yes, we’re excited! 

These sneakers are made of the plant-based version of leather, known as Demetra. The luxury fashion brand has been working on developing this vegan leather for almost two years now. It is interesting to know that the leather is named after the Greek Goddess of Harvest – Demeter.

What Exactly is Demetra?

Plant-based raw materials, including wood pulp and viscose, are used to make this new vegan leather. The leather is tanned just like animal-based leather and has a similar texture and appearance. Gucci will be featuring the Demetra leather in three styles of sneakers – Gucci Basket, Gucci Rhyton, and Gucci New Ace. The sneakers will be available in the price range of $702 and $940. While we are looking forward to the launch of these sneakers, Gucci has also announced that they will be developing more shoes featuring Demetra.

The Perfect Timing to Launch Vegan Sneakers

Coincidentally, it is also Gucci’s 100th anniversary year and the perfect year to launch this vegan leather. This step from Gucci shows nothing but commitment to adapt to changing times while leveraging traditional skills and know-how. Gucci President, CEO Marco Bizzari says that Demetra is an easily scalable choice and a sustainable step towards creating animal-free solutions. 

Tie-ups With Other Vegan Brands

The launch of vegan leather marks Gucci’s entry into the sustainable fashion market. The brand hopes to bring in the much-needed change in the world of fashion. It already has plans to license the vegan leather to other companies owned by its parent company – Kering, by 2022. These companies include other fashion giants such as Alexander McQueen, Bottega Veneta, Saint Laurent, and Balenciaga. These brands, too, will begin featuring Demetra in their line of products by next year.

Kering has also tied up with Bolt Threads, a startup that creates mushroom-based vegan leather. It also works alongside other reputed names such as Adidas, Stella McCartney, and Lululemon to collaborate with Mylo, another mushroom-served leather company. Along with this, there are many other vegan alternatives in the market. They include Desserto’s cactus-based leather, Pinatex’s pineapple-based leather, Banatex’s banana-based leather, Apple Skin’s apple-based leather, etc. 

As popular brands promote vegan leather, it will soon become a trend across the fashion industry. These sustainable, vegan alternatives will become more popular and preferred, slowly and steadily changing the face of the fashion industry. This change was much needed, considering the cruel practice followed by the industry for decades.

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