Hello, my name is Sarah, and I’m a product junkie. Anything with a sleek and interesting packaging, and I’m sold. You could call me your dream customer, I called myself an irresponsible consumer.
Scroll through your Instagram feed or your inbox these days and chances are, you’ll see a reference to “clean beauty.” From skincare to personal care products to makeup, the clean beauty industry is booming—and it’s only predicted to keep growing. But what does the term “clean beauty” mean exactly, and how and why should you make the switch to these products when you already have an arsenal of brands you love?
After years of trying seemingly every skin-care product, spot treatment and prescription out there, I was beginning to think clear, cyst-free skin was out of the question. But after taking up a more holistic lifestyle (think: yoga, ayurvedic eating and energy medicine) and using cannabis oil both topically and sublingually, I began to notice a huge shift in my skin.
A holistic certification and tons of research on cannabis later, I launched an acne-friendly, cannabis-centric skin-care line called M?SK SKincare. The brand promotes self-acceptance, self-love and self-care.
As a natural, organic and clean CBD skincare brand, we at MASK understand that clean beauty is better—and we know you don’t have to sacrifice performance for ingredient safety.
Ingredients to avoid
It may seem overwhelming to begin a journey toward a cleaner, safer, non-toxic beauty movement, but it doesn’t have to be when you know what you’re looking for. Odacité, a natural beauty brand out of California founded by a breast cancer survivor, lists the top 12 ingredients to avoid to help protect your health:
- Aluminum – Found in antiperspirants and myriad personal care products; can disrupt the endocrine system.
- DEA (diethanolamine), MEA (Monoethanolamine), and TEA (triethanolamine)- Found in foaming products, fragrances, makeup and haircare products. May react with other ingredients to create carcinogens.
- Mineral Oil- Found in creams, lotions and ointments. This petroleum by-product blocks pores and prevents them from releasing toxins.
- DMDM HYDANTOIN & UREA (Imidazolidinyl)- Found in skincare, haircare and makeup. Acts as a preservative that can release formaldehyde, a carcinogen that may cause headaches, sleep loss, skin allergies and joint pain.
- PARABENS (Methyl, Butyl, Ethyl, Propyl)- Found in moisturizers and deodorants, used as a preservative. May contribute to hormone imbalance and disruption of the endocrine system.
- PEG (Polyethylene glycol)- Found in cleansers. Can alter and reduce the skin’s natural moisture balance.
- Phthalates- Used to increase the flexibility of plastics and hidden under the term “fragrance.” Linked to asthma, ADHD, altered reproductive development and male fertility issues.
- PROPYLENE GLYCOL (PG) & BUTYLENE GLYCOL- Used to make extracts from herbs. Surfactants that penetrate the skin so quickly that they can weaken the cellular structure.
- Siloxanes- Used to soften, smooth or moisten cosmetics. May act as an endocrine disruptor; toxic to fish and wildlife.
- SODIUM LAURYL SULFATE (SLS) & SODIUM LAURETH SULFATE (SLES)- Used as a foaming agent. Acts as skin and eye irritant.
- Synthetic fragrances- Used in cosmetics, skincare, personal and hair care products, candles, air fresheners, cleaning agents. Ingredients do not have to be disclosed, so there is no telling what you are exposed to.
- Triclosan- Once popular in antibacterial soap and hand sanitizer, but also found in mouthwash, shaving cream, deodorants. Linked to thyroid disruption and possibly cancer.
Clean beauty swaps to make now
When transitioning away from toxic products, there is no need to throw out everything you own immediately and begin anew. Not only is that expensive, but it can make you feel defeated before you even begin.
Start first by replacing your body moisturizer: Because your body has the largest surface area, it makes sense to choose a moisturizer that is free of toxic ingredients and that you don’t have to worry about your skin absorbing. Next, consider making the switch to natural deodorant, as it is applied where your delicate lymph nodes and breast tissue converge. Finally, swap out your foaming face wash and mineral oil-based cream and replace with plant-based ingredients that are truly clean—and pay attention to what that means for each brand.
We have created our formulas with only hand-picked, plant-derived ingredients and broad-spectrum CBD oil. With a quick glance at MASK’s ingredient lists, you’ll see just how clean the ingredients are.
Since clean beauty isn’t regulated, we at eosia & MASK define ‘clean’ as sourced straight from nature, formulated without any toxic or questionable ingredients. Everything that goes into MASK products is done so with skin’s integrity and health in mind. In addition, MASK offers a Certificate of Analysis for every product formula. This level of transparency is the goal of using clean beauty. And, if you’re unsure about the sourcing or ingredients themselves, don’t be afraid to contact us directly to have your questions answered.
Beauty brands we love
One of the most exciting elements of the growing clean beauty movement is the variety of excellent quality brands on the market right now. There’s no need to continue using toxic makeup when brands like RMS Beauty, Kjaer Weiss, W3LL People, Kosas, Saie, Inner Beauty, Vapour, Au Naturale Cosmetics and Axiology are at the forefront of clean ingredients, professional performance and vegan and eco-friendly formulas.
Osmia Organics, OSEA Malibu, May Lindstrom, Tata Harper and Josh Rosebrook all deliver spa-like luxury products to care for your skin; Soapwalla remains at the forefront of the natural deodorant trend.
As the clean beauty industry continues to thrive, the momentum behind it may spur the FDA and Congress to begin catching up to the EU’s high standards to protect the safety of their citizens and consumers. Until then, we will remain our own best advocates for safe, non-toxic ingredients in the products we use every day.
We are working set the standard in CBD skincare products by using only hand picked plant-derived ingredients and broad-spectrum CBD oil with products developed to help restore skin to balance, ease and radiance by calming inflammation, distress, dryness, and irritation with powerful botanicals to encourage cell turnover for skin that appears clearer, calmer, deeply hydrated and glowing with health.
MASK was founded to help support the journey to self-acceptance through the act of self-care, seeking to nourish the skin and soothe the spirit with products created to comfort, nurture and encourage the look of healthy skin—in its most pure, authentic state.
During the my next articles I will walk you through clean beauty and everything you need to know to build your own routine to get the most out of your skin while taking care of the planet.
Sarah’s passion for wellness and plant medicine made her come up with the idea of M?SK. She believes in a holistic lifestyle where the inside counts just as much as the outside. Growing up on the islands of Greece and the mountains of Norway, she utilized the tools she was taught to form not just a lifestyle, but a brand. follow her @sarahmirsini